Social Media Marketing: Is it effective?

In a word, yes. But it will take a lot of planning or investment in technology to get the best results. Businesses who are able to engage with their clients on a more personal level are definitely reaping the most rewards.

You need to learn to tell a story. Build a brand that means something, that pulls the heart string or promotes authenticity. The time of over-produced jarrgon has passed. Embrace it. Have fun with it. Your client base will reward you for it.

A cohesive and visually appealing feed is a must if you are selling a product. Make the time to interact with your customers on social media, or at the very least respond to questions or compliments. Each comment that you don’t address could very well result in lost revenue.

Do your research and choose a platform that sits well with your branding and will highlight your companies best features. Don’t try to do it all. Even if you enlist the help of technology that enables you the one post to all platforms option what works for Instagram does not work on LinkedIn. So choose wisely, stick to what you know and engage your customers with relevant and valuable content.